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// style
Typographic / Type-driven
Typography is the image: oversized words, kinetic type, few or no pictures.
traits.txt
- ▸ Huge display type
- ▸ Tight leading
- ▸ Variable fonts
palette_options.clr
Palette possibilities
Starting point
#F2F0EB · #111111 · #FF3D00 · #BDB8AD
Pentagram reference
#FFFFFF · #000000 · #E5E5E5 · #FF0000
Klim Type Foundry reference
#FFFFFF · #000000 · #F0F0F0 · #888888
Oatly reference
#FFFEF6 · #000000 · #F8C8D8 · #98C5D3
Rauno Freiberg reference
#FFFFFF · #171717 · #FFFF02 · #6F6F6F
Collins reference
#F8F8F7 · #140700 · #5E5855 · #CCCCCC
Ace Hotel reference
#FFFFFF · #231F20 · #FF944C · #3F403B
Real examples
pentagram.com
klim.co.nz
oatly.com
rauno.me
wearecollins.com
acehotel.com





