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Corporate Clean / SaaS

Trustworthy, structured, crisp: neutral surfaces, one strong brand color.
traits.txt
  • ▸ Clear hierarchy
  • ▸ Product screenshots
  • ▸ Restrained palette
palette_options.clr

Palette possibilities

Starting point

#FFFFFF · #0F172A · #2563EB · #F1F5F9

Stripe reference

#FFFFFF · #0A2540 · #635BFF · #425466

Intercom reference

#FFFFFF · #111111 · #FF5600 · #F2F0EB

Our World in Data reference

#FFFFFF · #002147 · #DBE5F0 · #426591

Mercury reference

#171721 · #EDEDF3 · #5266EB · #FCFCFA

Datawrapper reference

#FFFFFF · #2E2E2E · #1E83A4 · #F9F9F9

Real examples

stripe.com
Homepage of StripeStripe ↗

Fonts

Sohne

Colors

#FFFFFF #0A2540 #635BFF #425466

intercom.com
Homepage of IntercomIntercom ↗

Fonts

Saans · custom

Colors

#FFFFFF #111111 #FF5600 #F2F0EB

ourworldindata.org
Homepage of Our World in DataOur World in Data ↗

Fonts

Playfair Display · Lato

Colors

#FFFFFF #002147 #DBE5F0 #426591

mercury.com
Homepage of MercuryMercury ↗

Fonts

Arcadia Display · Arcadia

Colors

#171721 #EDEDF3 #5266EB #FCFCFA

datawrapper.de
Homepage of DatawrapperDatawrapper ↗

Fonts

Roboto

Colors

#FFFFFF #2E2E2E #1E83A4 #F9F9F9

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